Remove Channel Remove Cost Remove Customer Development Remove IRR
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Why Companies are Not Startups

Steve Blank

These groups are adapting or adopting the practices of startups and accelerators – disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost. Every large company, whether it can articulate it or not, is executing a proven business model (s).

IRR 335
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Fund Raising is a Means Not an End

Steve Blank

How do we attract, keep and grow customers? And what are its costs? In normal times, when there aren’t dollars to undo mistakes, you use Customer Development to find product-market fit. What is an IRR? You invest the dollars to create end-user demand and drive those customers into your sales channel.

article thumbnail

Fund Raising is a Means Not an End

Steve Blank

How do we attract, keep and grow customers? And what are its costs? In normal times, when there aren’t dollars to undo mistakes, you use Customer Development to find product-market fit. What is an IRR? You invest the dollars to create end-user demand and drive those customers into your sales channel.