Steve Blank
NOVEMBER 2, 2009
In times when venture capital is hard to get, investors extract high costs for failure (down-rounds, cram downs , new management teams, shut down the company.) have product/market fit,) then you invest the dollars to create end user demand and drive those customers into your sales channel.
The Next Web
SEPTEMBER 29, 2013
They feel the money can and should be spent on ways to grow the company, so they shift into growth mode by hiring more employees, paying themselves, hiring salespeople, running paid ad campaigns, and spending on overhead. You’re tinkering with your marketing and sales channels. How it applies to your marketing channels.
Expert insights. Personalized for you.
244 
Let's personalize your content