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Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder

Duct Tape Marketing

Explore the impact of dark social on brand discovery and gain insights into the four key channels for optimization: traditional search engines, rented channels like social media, earned media through endorsements and PR, and emerging media such as voice and AI platforms. And so a lot of what happens is in dark channel.

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Snapchat 101 for VCs and Old Folks

Both Sides of the Table

Let me first address VCs or anybody else who is likely above the age where they “get” Snapchat but whose customers are likely in the age demo who use it religiously. That’s like you saying you don’t want to go to cocktail parties and network anymore while every 25-35 year-old VC steals your customers.

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