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We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. Customer Segments change over time. I-Corps @ NIH Lecture Order Details.

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Part 4: This Will Save us Years – Customer Discovery in Medical Devices. Part 5: Value proposition and customer segments in Life Sciences. Part 6: Distribution channels in Life Sciences. Part 8: When Customers Make You Smarter : Customer Discovery in Digital Health.

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maplebutter.com

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I just launched a small online retail business last week, and feel a bit lost about marketing ideas and how to get the most out of social media channels. Curate great links for your ideal customers and share them 3 times per day. I’m a web designer but I need to find a dependable software developer to team with.

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