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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

And then I think in a lot of ways it’s become air for every sort of channel and element and, even as you suggest in your last book, a business model in itself. The difference in the two that you mentioned … I realize this is semantics at some level, but the two that you mentioned are channel based, right?

Cost 37
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Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan

Occam's Razor

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). " Years of proficiency in analyzing m campaigns for n channels resulting in production of z reports. The post has three clusters of advice. The answer was, yes.).

Analytics 136
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How Tech for Campaigns Has Helped 3,000+ Techies Make a Difference in Progressive Politics

Hunter Walker

The Republicans outspend them 3:1 on just Google digital channels (2016). It’s the model we’ve used in Virginia for their 2017 elections. We’ll have done 35 projects on 15 campaigns (including the caucus) in Virginia alone by November 7, 2017. In the meantime, Democratic campaign’s spend about $.05-$.10