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The Fallacy of Channels: Startups Beware

Both Sides of the Table

This is part of my ongoing series on startup advice but also filed under my sales & marketing posts. Let me start by saying that most channel relationships don’t work. I’ve seen way too many startups spend all their energy getting channel deals done only to find out that they don’t produce ANY revenue.

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Transcript of Honest Startup Advice From Somebody Who’s Been Through It

Duct Tape Marketing

Transcript of Honest Startup Advice From Somebody Who’s Been Through It written by John Jantsch read more at Duct Tape Marketing. For this episode of the Duct Tape Marketing podcast, I visit with Rand Fishkin. Hello, and welcome to another episode of the Duck Tape marketing podcast. Back to Podcast. Transcript.

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Journalists are consumers of stories — get on their supplier list

The Startup Toolkit

(These are meeting notes from a PR roundtable I was at some time ago, about how startups can spend more time in the press. Mass market blasts of your press release sometimes work, but individual relationships with a few journalists, built over coffees, pays long-term dividends. Dissect your competitor’s successful stories.