Remove Channel Remove Dividend Remove PR Remove Revenue
article thumbnail

Transcript of Honest Startup Advice From Somebody Who’s Been Through It

Duct Tape Marketing

So I tell people to pick a marketing channel that they personally like. Go for ads or PR or something else. If you have a great answer to that question and the first one, the third thing is you need to pick channels where your audience actually pays attention. Those have not paid dividends for very many companies at all.

article thumbnail

The Fallacy of Channels: Startups Beware

Both Sides of the Table

Let me start by saying that most channel relationships don’t work. I’ve seen way too many startups spend all their energy getting channel deals done only to find out that they don’t produce ANY revenue. This post is dedicated to explaining why channel relationships suffer and how you can improve them.

Channel 293