Customers Love Free Stuff … But That’s Not Your Problem
abovethecrowd.com
JUNE 2, 2021
They have an obvious trade-off between a big “pop” (great media coverage and morale boost) versus more cash proceeds. They return the favor by doing more banking business with said banks, and some of the windfall-money comes right back to the bank via other channels. How much “say” do the issuers have?
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