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ESADE Business School Commencement Speech

Steve Blank

In fact, it was only 7 years ago that Apple shipped its first iPhone and Google introduced its Android operating system. Unfortunately as we’ve learned from recent experience, using Return on Net Assets and IRR as proxies for efficiency and execution won’t save a company when their industry encounters creative disruption.

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Why Companies are Not Startups

Steve Blank

It describes the product/service, who is it for, what channel sells/deliver it, how demand is created, how does the company make money, etc. Every large company, whether it can articulate it or not, is executing a proven business model (s). A business model guides an organization to create and deliver products/service and make money from it.

IRR 335
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5 Ways Today’s Market Allows Startups To Scale Faster

Startup Professionals Musings

In the past, marketing budgets were focused on high-traffic channels, with minimum focus on demographics. Brands can fund operating losses in order to scale faster and acquire market share. Investors measure their success by looking at the internal rate of return (IRR). Tools allow marketing in a much more targeted way.

IRR 143