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Customers Love Free Stuff … But That’s Not Your Problem

abovethecrowd.com

They have an obvious trade-off between a big “pop” (great media coverage and morale boost) versus more cash proceeds. They return the favor by doing more banking business with said banks, and some of the windfall-money comes right back to the bank via other channels. He also says they need to be “must own” names. If you bid $0.01

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