The Intersection of SEO and CRO (and How to Maximize Long Term Growth)
ConversionXL
FEBRUARY 19, 2016
You can usually tell this is the case when your SEO traffic converts well below other acquisition channels. Also note that often, organic traffic is one of the highest converting channels. PPC – Goal is traffic & conversions (Focus on ROI for conversion)”. Now, irrelevant traffic isn’t necessarily a bad thing.
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