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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.

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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

In a startup, both the problem and solution are unknown, and the key to success is building an integrated team that includes product development in the feedback loop with customers. 2008 09 06 Eric Ries Haas Columbia Customer Development Engineering View SlideShare presentation or Upload your own.

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How to get distribution advantage on the iPhone

Startup Lessons Learned

There are other models, in other distribution channels. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. Thoughts on scientific product development Lo, my 5 subscribers, who are you? On Facebook, viral distribution has proved decisive. Seth Godin: How often should you publish?