crowdSPRING Blog

DECEMBER 13, 2018

Chapter 3: Brand Identity Research: Customers, Competition, and Your Brand. A brand is the sum total of the experience your customers and customer prospects have with your company or organization. Your company’s brand is a promise you make to customers and prospects about your products, your services, and your company.

Marketing 162

Marketing Charlotte Naming Design 162

Duct Tape Marketing

SEPTEMBER 5, 2014

A new customer purchase, with software and services, easily runs into the six-figures. We’ve been seeing estimates that customers in complex purchases believe that they have completed anywhere from 60% to 80% of their buying process before they ever talk to a vendor on the phone. This is a not a quick turnover process.

Sales Cycle 68

Sales Cycle Forecast Charlotte Lead Generation 68

Duct Tape Marketing

DECEMBER 1, 2022

17:56] Would it be safe to say that if you are going to try to decide on a direction to go, the voice of the customer is always the best direction to go in? [19:30] I mean, would it be, would you, would it be safe to say that if you are going to try to decide on a direction to go, that voice of customer is always the best voice?

Charlotte 88

Charlotte Audience Technical Review Chicago 88