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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Generating awareness through SEO. SEO can be used to raise awareness through guest posting , too. . Conversion rate per channel. Lifetime value (LTV).

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. To learn more about the CAC ratio and CLTV, you can read Philippe Botteri’s white paper “CAC Ratio - One Number to Manage your SaaS S&M Spend” also available at www.bvp.com/saas. at 11:09 AM.