5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It
ConversionXL
OCTOBER 21, 2014
First, your advertising is either Paid, Owned, or Earned Media. Display ads are Paid Media. Your blog is Owned Media. Socially-shared content posted by others not at the company or being paid by you is Earned Media. Isn’t it a bit daft to think of conversion as a series of linear steps that occur during a single visit?
113 
Let's personalize your content