5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It
ConversionXL
OCTOBER 21, 2014
Related to campaign codes are the metadata you collect via tagging within a digital experience. You may want to use tagging to capture information (metadata) about those pages and functions that go well beyond the page name. Does the funnel begin on the clickthrough to the site? After the product has been added to the cart?
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