Remove Cloud Remove Customer Development Remove Silicon Valley Remove Stealth
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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

If you cant find any , maybe that means you havent figured out who your customer is yet. And if you dont know who your customer is, perhaps some customer development is in order? Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. What is customer development?

Demand 167
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Lessons Learned: Achieving a failure

Startup Lessons Learned

Build the product in stealth mode to build buzz for the eventual launch. But that was two full years before any customers were allowed to use it. Stealth is a customer-free zone. Worse was the large staff in departments appropriate to a mainstream-scale product, especially in customer service and QA.