Lessons Learned: The App Store after the gold rush
Startup Lessons Learned
OCTOBER 7, 2008
The App Store is a channel for customer acquisition. This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. Acqusition competition is how new apps get new customers. Dont do PR upfront, dont put out a press release.
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