article thumbnail

Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

infochachkie.com

In all cases, these names were derived by the Founders, without the involvement of consultants, MBAs, focus groups, statistically valid surveys or other detriments to a startup’s ability to make quick, sound decisions. Jerry Yang and David Filo, Yahoo’s Founders, chose the name, as they considered themselves to be “Yahoos.”.When

Naming 40
article thumbnail

The Data-Driven Marketer’s Guide to Influencer Marketing

ConversionXL

Social media has risen like a phoenix from these ashes and represents a unique opportunity for smart marketers to reach customers in different ways. Here’s how Misha Talavera , founder of NeoReach , put it in AdWeek : Misha Talavera: “In fact, we see so many that we’re unconsciously tuning them out, a phenomenon called “banner blindness.”