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The B2C SaaS Landscape and the Bundle Wars

VC Cafe

The tech industry is obsessed with the consumer subscription model, or B2C SaaS. But to build a successful B2C SaaS business, startups need to deliver real value to keep consumers to stay engaged and subscribed. The post The B2C SaaS Landscape and the Bundle Wars appeared first on VC Cafe.

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Conversion, retention and churn benchmarks

VC Cafe

Whether you are a B2B SaaS company or a B2C mobile app, knowing how your business stacks up against industry averages can help you make informed decisions and drive growth. In this post, we’ll take a closer look at the benchmarks on conversion, retention and churn for the key business models.

Retention 109
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The False Dichotomy of B2C and B2B

Venture Chronicles

Ray Wang wrote a summary of CRM Evolution that I found particularly interesting, and one point in particular resonated with me because it aligns to something I have been talking about at Get Satisfaction for a while now… B2B and B2C distinctions are dead. B2C and B2B is dead. It doesn’t make sense.

B2C 36
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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

The result is a shift from business-to-consumer (B2C) to a consumer-to-business (C2B) control trend. In addition, I see consumers taking more control, using the technology to converse with each other, and assert their position through reviews and forums. Unscripted communication builds trust and credibility.

Customer 433
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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?

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B2B Marketplaces Revisited

Version One Ventures

Yet today, the world of B2B marketplaces still lags far behind its B2C counterpart. The assumption was that online platforms would completely automate all supplier-customer transactions including retailing, wholesaling, and procurement. Alibaba is an exception.

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A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

We’ve been remarkably consistent on this dimension as well: five of the recent 13 investments were B2C, five were B2B, and three you could categorize as B2B2C. A few themes which have emerged from our 13 most recent investments: CONSUMER (B2C). Physical-World Ecommerce.