The B2C SaaS Landscape and the Bundle Wars

VC Cafe

The tech industry is obsessed with the consumer subscription model, or B2C SaaS. But to build a successful B2C SaaS business, startups need to deliver real value to keep consumers to stay engaged and subscribed. Consumer SaaS apple one B2C SaaS consumer subscription CSS

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What Every Entrepreneur Should Know About B2C E-Commerce

YFS Magazine

Knowing the basics of business-to-consumer e-commerce will help you market and sell more effectively. Here's what you need to know. Grow Marketing & Sales company website e-commerce ecommerce tips marketing online business online marketing

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The 2021 Israeli Unicorn Map

VC Cafe

Israel was historically known for semiconductors and cybersecurity but it’s now punching above its weight in consumer (B2C), gaming and commerce.

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Which Is The Best Business Model For Your Startup – B2B Or B2C?

Entrepreneurs-Journey.com by Yaro Starak

There are a few reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm. What Is “B2C&# ? Defining the examples: “B2C” – means that you are selling a product or service directly to the consumer as opposed to selling a product to service to another business.

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Clubhouse put a big bullseye on social audio

VC Cafe

Audio B2C Clubhouse audio b2c clubhouseI’ve previously written about Clubhouse ( What makes Clubhouse great and what may cause its demise ).

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B2C becomes B2B every time someone walks into an office with their smartphone in their pocket

Hunter Walker

B2C becomes B2B every time someone walks into an office with their smartphone in their pocket. It’s been amazing over the last 18 months to see Shyp make organic inroads into small businesses, retailers, marketing departments, etc not because they’ve targeted these customers or because the product has evolved specifically in their direction (more work to be done!) but because individuals in San Francisco, NYC, Miami have used the app in the personal lives.

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The False Dichotomy of B2C and B2B

Venture Chronicles

Ray Wang wrote a summary of CRM Evolution that I found particularly interesting, and one point in particular resonated with me because it aligns to something I have been talking about at Get Satisfaction for a while now… B2B and B2C distinctions are dead. The segmentation of business (B2B) and consumer (B2C) behaviors is a false dichotomy to begin from, what really matters is the customer lifecycle and renew-ability of the relationship. B2C and B2B is dead.

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B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There?

Rembrandt Communications

The post B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There? It’s time for a content strategy that produces actual results! You write weekly blogs to share your insight and post regularly on Twitter, Facebook, LinkedIn, Pinterest, and more. You have tons of Web pages, Infographics, videos, company news, articles… the list goes on. That’s great. You win an award for having lots of content. But […].

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Startup Benchmarks

VC Cafe

In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality. 500 Startups created a helpful primer on key B2C metrics. B2C benchmarks tend to be specific to the type of service or business model.

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Strong B2C biz models – moats, bars, alerts, and habits

The Startup Toolkit

Strong B2C business models have moats, bars, alerts, and habits. Moats keep your competitors out. Bars keep your customers in. And alerts remind them to keep coming back until they develop a habit. Here’s how it fits together: The most dramatic moats are in winner-take-all markets and are built from user activity, which means they grow stronger as your business scales.

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How’s Your DIY Marketing Going?

Rembrandt Communications

Blogs BtoC, BtoB Content Strategy Business Content Marketing Strategy Content Strategy Copywriting eMail Marketing Increase Sales Marketing PPC Ads Reaching Goals Repuation Management Sales SEO SEO Copywriting Social Media Strategy Web Copywriting B2B sales B2C salesYou could be wasting more valuable resources than you think. In the past few weeks, numerous people in my life have been diagnosed with cancer and other illnesses, had hospital visits and even died.

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Meet The San Diego Watch Brand Championing Direct-To-Consumer

YoungUpstarts

Interviews b2c business to consumer interview Vincero WatchesAs traditional retail stores continue to close up shop across the nation, business en masse is moving online. Behemoths like Amazon and eBay are increasingly taking the place of Kmarts and Macy’s that we’re used to. Even large retailers like Walmart are ? investing heavily ? in their online presence to compete with the major shift. But large brands like this aren’t the only ones fueling retails’ digital frontier.

What Is B2B And Why Choose This Business Model For Your Startup?

Entrepreneurs-Journey.com by Yaro Starak

Last week, in part one of the B2B versus B2C series, I explained there are several reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm. I outlined the disadvantages and advantages for the first-time entrepreneur in starting up a B2C product-based or service-based company.

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Four Marketing Metrics Every Startup Should Live By

YFS Magazine

Whether you run a B2B or B2C small business, these four metrics will shed light on the strength of your marketing efforts. Grow Marketing & Sales business metrics key performance indicators marketing

China and America want the AI Prize Title: Who will Throw the Knockout Punch?

ReadWriteStart

As true as that may be, the country’s focus on B2C applications and less-than-fastidious data collection practices could be its Achilles’ heel. AI Startups Tech B2B b2c China u.s.

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3 Tips For Entrepreneurs Entering The B2B Industry

YoungUpstarts

It is unlike the B2C (business-to-consumer) industry many of us interact with on a daily basis – be it through grocery shopping or buying a gift for a friend – and there are several unique distinctions between the two industries. B2B customers are more valuable and more difficult to replace than B2C. If one of the largest phone companies in the United States loses a B2C customer, regardless of who it is, they don’t even blink an eye. by Robert C.

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SxSW Interactive Wrap-Up and Why Most Startups are DOA

entrepreMusings

I’ve had dozens of meetings scheduled since then, met people I haven’t seen in a while, and I’m helping organize a reunion for the B2C (business-to-consumer) and Web CEO groups I was a part of when I was working on Babble Soft. babble soft conferences entrepreneur entrepreneurship 1 semester startup b2c beDJ sxsw interactive techcrunch web ceoMy 2012 SXSW Interactive experience this past week was very low key. No badge. A few days. A few parties. All productive.

Founder Interview – Ola Sars of Music-Tech Leader, Soundtrack Your Brand

The Startup Magazine

The move toward an independent company unlocked a laser focus on the B2B customer, enabling us to develop our product and our go-to-market strategy without compromising the balance with the Spotify B2C product, hence setting the company up for its own success story independently from Spotify.

[Traction #48] NextView All-Hands: Redesigning the Everyday Economy

View from Seed

In this very special episode of Traction, we sit down as a team and discuss the new mission of the firm and talk through B2C and B2B examples of the Everyday Economy. We learn what commonalities exist among founders who are redesigning that economy, and the NextView partners share their perspectives on the next big wave of internet innovation. Plus, we share some news about the future of the show. Listen now or subscribe on Apple Podcasts , Stitcher , SoundCloud , or Google Play.

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Growing your B2B marketplace

Version One Ventures

When we talk about marketplaces, we’re usually referring to B2C companies – eBay, Uber, Etsy, etc. But as anyone who is involved in B2C marketplaces knows, the dynamics governing B2C and B2B marketplaces are poles apart. The key factors in a B2C marketplace are typically availability and price. This is the third in a series of posts summarizing our speakers’ insights from the V1 marketplace meetup on October 20.

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Crazy Holiday Schedule? Your Content Marketing Doesn’t Need to Be!

Rembrandt Communications

Stop the madness and focus on what works with your B2B and B2C content strategy You are running around like a crazy person trying to shop, decorate, clean, prepare for guests, pack, wrap, ship gifts… the list goes on. And this doesn’t include all of the things you need to finish at work before you […]. The post Crazy Holiday Schedule? Your Content Marketing Doesn’t Need to Be! appeared first on Boost sales with BtoB Content Strategy and PR here.

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Can Social Media Hurt The Success Of Young Entrepreneurs?

Entrepreneurs-Journey.com by Yaro Starak

If you want to open a B2C ( Business to Consumer ) company, than yes, social media helps. In B2C,… Read the rest of this entry » Social Networking cold calling facebook time waste linkedin for sales twitter marketingI’m always amazed that interns at my company can do so much with the web. I’m even more amazed at the limitations social media has put on young aspiring entrepreneurs and how it hinders the necessary fundamentals to start a business.

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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

The result is a shift from business-to-consumer (B2C) to a consumer-to-business (C2B) control trend. As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them.

How close are we to a smart toilet?

Version One Ventures

Should the company be B2C so that it can completely own the data? That seems logical, but how does one launch a B2C if there’s no immediate value (i.e. Imagine a future, maybe 20-25 years from now, when there’s a smart toilet in every home. Picture it: the smart toilet, a device that collects our fecal matter and provides information about our health via our microbiome.

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. For example, a B2C ecommerce brand may use scarcity tactics to create a sense of urgency and encourage impulse purchases. Many B2B ecommerce sites lag behind their B2C counterparts.

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How B2B Brands Can Generate More Website Traffic

YoungUpstarts

B2B marketing has some crossover with B2C marketing, but when it comes to traffic generation, the tactics for those companies that target other businesses are significantly different. While emails fell out of favor for marketing purposes around 2013, they are back with a vengeance and are now considered the marketing must-have for both B2B and B2C companies. Timing : For a B2C brand, email marketing is best targeted for when people are relaxing at home.

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Announcing NextView’s Everyday Economy Accelerator

View from Seed

We at NextView Ventures are sensitive to the challenges which all startups face during these times brought upon us by the current Coronavirus crisis. As we have discussed elsewhere, the world of early stage investing is shifting from FOMO ( F ear O f M issing O ut) to FOLD (Fear Of Looking Dumb).

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Why Do Consumer IPOs and B2B IPOs Get Treated Differently?

View from Seed

Zoom is a B2B company Pinterest and Lyft are obviously B2C companies. That not only bodes well for strong companies seeking to go public, regardless of whether they’re B2B or B2C. 2019 is off to an exciting start for IPOs of VC-backed startups. In just the last month or so we’ve seen Lyft go public ( my analysis of the company’s S-1 here ) and more recently, Zoom and Pinterest. All three have different business models… SaaS, media/ad, and consumer transactional.

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What Is Engagement Marketing And How Does It Help A Business?

YoungUpstarts

Engagement marketing practices tend to deal with both business-to-consumer (B2C) and business-to-business (B2B) audiences. However, various companies may prefer B2C engagements to B2B. Regardless of niche or industry, several businesses need to find, connect, and gain new customers.

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Growth vs. profit: What should rising startups focus on first?

The Next Web

Are you B2B or B2C? George Deeb is the Managing Partner at Chicago-based Red Rocket Ventures, a startup consulting and financial advisory firm based in Chicago. This really is not a simple question to answer. There are so many nuances that go into assessing the right answer: What is going on with the economy? How liquid is the fundraising climate? Are you the first mover? How defensible is your business, with patents, product complexity or otherwise? What are your competitors doing?

The Benefits of B2B Business

Women Entrepreneurs Can

If you are thinking of starting a new business, or you already run an established one, and you haven’t at least considered the possibility of B2B eCommerce as opposed to simply selling to the general public, then you should at least give it some thought.

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Israeli Startups and Marketing – 5 Questions with an Experienced CMO

VC Cafe

Although this has been known for years for B2C companies, it is interesting to see B2B companies realizing the importance of marketing early on, as well. . Part time CMO for B2B and B2C startups. When is the right time for a startup to bring on marketing?

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How These Brothers Went from Hip-Hop Duo to Transforming the World of B2B Sales

ReadWriteStart

Think of everything that’s happened in the B2C buying process in the last 20 years… buying insurance, a trip abroad, or a new car. You can’t replicate a frictionless B2C experience using home-grown tools. .

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The continuous rise of SaaS in the consumer space

Version One Ventures

And as we’ve been investing in more B2C companies recently, we’re reminded just how popular this strategy to monetization continues to be. It makes sense why B2C startups would want to adopt the subscription model: it offers repeatable and predictable income. The consumer subscription business model is certainly not a new concept. Even marketplaces, which traditionally just took a piece of each transaction, are now looking to charge monthly or annual fees.

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Key Considerations for B2B eCommerce

The Startup Magazine

When it comes to e-commerce sites, most people think only of B2C relationships, but all of the same principles and advantages apply equally to the B2B sector where goods are involved. An online presence is essential for all businesses today.

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Growth Story: How learning app Blinkist became one of Europe’s fastest growing startups

The Next Web

This week the CEO and co-founder of Blinkist, Holger Seim, shares valuable insights into growing a subscription-based B2C service. Growth Story is a new four-question format we’re doing about startups finding and influencing a defining metric that helped really grow their company. Blinkist is a service that lets users read or listen to the key lessons from nonfiction books in 15 min or less.

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B2B Marketplaces Revisited

Version One Ventures

Yet today, the world of B2B marketplaces still lags far behind its B2C counterpart. Twenty years ago – in the midst of the Web 1.0 boom – expectations were high for B2B (product) marketplaces.

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Positioning Your Brand in the Covid Era

ReadWriteStart

If you’re a B2C ecommerce business, selling mostly to millennials and gen z, on the other hand, you should aim for intriguing, fun, or potentially emotional if it fits your product. The lesson to retain about positioning your brand in the Covid Era? Lean In To What Makes You, You.

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Why This Startup Teaches Everyone to Code + a Framework to Find a CTO

View from Seed

Why Vin decided to pivot the business (read: launch a second startup) and what he learned going from B2C to B2B. Traction is a biweekly podcast where founders share the creative or unusual things they did during the seed stage to make early progress. Everyone knows startups should do scrappy things that “don’t scale” — this show explores what those things actually are.

Killer B2B Marketing Tips

YoungUpstarts

Unlike in B2C email marketing where entertainment and emotions work best, B2B customers prefer positive ROI and logic. What comes into your mind when you hear B2B marketing strategies ?

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Sorry, Brands…Your Digital Agencies are Lying to You

VC Cafe

Brands spend a fortune on marketing- more than 9% (b2c) and 7% (b2b) of total revenue. Within marketing budgets, the fastest growing portion (+40%) is social media. Unfortunately, a growing body of evidence suggests that garnering LIKES on a Facebook page does nothing to foster community or increase engagement. Your digital agency has been lying to you. The better approach for lowering customer. [[ This is a content summary only.

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21 of the best B2B growth tactics to test

The Next Web

Many B2C growth hacks can be creatively tweaked to be valuable as B2B growth hacks. David Arnoux is Head of Growth and co-founder of Twoodo, helping teams organize using simple #hashtags. This post originally appeared on the Twoodo blog. As you are all probably tired of hearing by now, growth hacking is not simply a series of tricks or tactics, but a mindset to do what it takes to grow a company. It is data-driven and dovetails quite a bit with online marketing.

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Why A Wholesale e-Commerce Platform Is Essential For Your B2B Business

YoungUpstarts

Your B2B customers are also consumers, and B2C commerce is leading the way with companies like Amazon and Ebay way out in the front. From their experience in the B2C world, your customers have high expectations. As recently as a few years ago, brands and wholesalers only had a few sales channels to consider: they sold directly to retailers, or to distributors who in turn sold to retailers.

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