Cofounder Customer Development Direct Marketing Engineer 
Steve Blank
SEPTEMBER 27, 2010
In Customer Development the goal of a minimum feature set is to pare the features of the first product release to the minimum necessary for early customers. And if you actually want to respond to shifting customer behavior by running a new marketing campaign (ads, email, etc.,) Founder Too. An Epiphany.
Startup Lessons Learned
APRIL 7, 2010
Instead, we try to accelerate with respect to validated learning about customers. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. How can we do split-testing when we have only a pathetically small number of customers ?
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