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Out of the Crisis #14: Robert Rhinehart on the Corona Initiative, accelerating basic research, and finding a cure faster

Startup Lessons Learned

You may know him as the founder of Soylent, the nutrition company he started in his kitchen and scaled nationwide. "I really like that resilience word," Robert Rhinehart told me in our conversation about his new organization, The Corona Initiative. I've been so focused on electronics hardware. What I really need is better food.'"

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Lessons Learned: CPI > CPC

Startup Lessons Learned

Starting with Facebook s developer program, social networks are all jumping on the apps bandwagon. The unexplored value of CPI ads is this: social networking apps give you the opportunity to practice advanced marketing techniques like true one-to-one marketing or permission marketing. So why buy advertising on a cost-per-install basis?