Customers Love Free Stuff … But That’s Not Your Problem
abovethecrowd.com
JUNE 2, 2021
As a result, it is a common marketing practice to offer things “for free” in order to impact customer behavior or encourage customer loyalty. This “gain” ($34B last year alone) is a result of a direct wealth-transfer to these individuals FROM the previous owners of the company — founders, executives, employees, and venture investors.
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