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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. PaidContent.org Founder Launches Travel Media and Data Company. FOLIO: Alert News Updates. New Hampshire.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

If failure is defined as failing to see the projected return on investment—say, a specific revenue growth rate or date to break even on cash flow—then more than 95% of start-ups fail, based on Mr. Ghoshs research. Consider Daniel Dreymann, a founder of Goodmail Systems Inc., New Hampshire. New Jersey.

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What the crazy name "Smart Bear" taught me about branding

A Smart Bear: Startups and Marketing for Geeks

Every founder struggles to find a great name for her company. Often it's the first source of good-natured strife between co-founders. I chose it because at the time my (then new) wife and I were into John Irving and it was whimsical, fun, and meaningful, albeit just to us. Lessons at the end.). An inauspicious birth.

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