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Lessons Learned: The lean startup

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 8, 2008 The lean startup Ive been thinking for some time about a term that could encapsulate trends that are changing the startup landscape. After some trial and error, Ive settled on the Lean Startup. I like the term because of two connotations: Lean in the sense of low-burn.

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Lessons Learned: CPI > CPC

Startup Lessons Learned

Those apps are generating even more page views, making it quite affordable to buy application installs (which is a cost-per-action ad that requires the user to install the app before the action is considered complete). These cost-per-install ads are a reasonable way to jumpstart traffic to a new app, which is what theyve been used for so far.

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The cardinal sin of community management

Startup Lessons Learned

This single decision wound up costing the company significant revenue and over the course of several months sent its customer growth into decline. In the end, we managed to repair the damage, but only after losing a lot of time and at significant opportunity cost. The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May.

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