Remove Continuous Deployment Remove Direct Marketing Remove New York Remove Viral
article thumbnail

Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. Or should you focus on user engagement or virality? Or should you focus on user engagement or virality? Case Study: Continuous deployment makes releases n.