Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

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Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Case Study: Continuous deployment makes releases n. Problem is, you inevitably become yesterday’s old news.

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Audience San Francisco Continuous Deployment Lean 119

Startup Lessons Learned

SEPTEMBER 15, 2008

If its part of a viral loop, its probably trying to get them to invite more friends (on average). Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? Amazon PostRank

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San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

SEPTEMBER 18, 2008

On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. So far, I dont see any apps that have much in the way of viral distribution. We're leading the charge in enabling viral distribution for iPhone apps.

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Distribution San Francisco Lean Continuous Deployment 74

Startup Lessons Learned

SEPTEMBER 29, 2008

Revenue is always my preferred measure, but you can use anything that is important to your business: retention, activation, viral invites, or even customer satisfaction in the form of something like net promoter score. Case Study: Continuous deployment makes releases n. Learning is better than optimization (the local ma.

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San Francisco Lean Continuous Deployment DC 68

Startup Lessons Learned

DECEMBER 7, 2008

Each experiment is like a little mystery, and if you can get into a mindset of open-mindedness about the answer, the answers will continually surprise and amaze you. A few days ago I open-sourced a framework for split-testing, A/B testing or continous optimization. Case Study: Continuous deployment makes releases n.

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San Francisco Lean Continuous Deployment DC 132