Conversion Ratio Reputation Retention Revenue 
Startup Professionals Musings
AUGUST 18, 2013
Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. This can be customer acquisition cost, revenue growth, profit, or whatever other parameters are key to your success. This is not trial and error.
Startup Professionals Musings
JULY 27, 2012
Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. This can be customer acquisition cost, revenue growth, profit, or whatever other parameters are key to your success. This is not trial and error.
Expert insights. Personalized for you.
256 
Let's personalize your content