6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. The nurturing stage is the link between the engagement and conversion stages, and is most often the automated area of demand generation.

7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion. Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business.

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5 Startup Financial Questions Every Investor Will Ask

Startup Professionals Musings

The cost to acquire a customer, or traffic to conversion ratios, are critical to the success of most startups.

6 Demand Generation Metrics To Quantify Marketing ROI

Startup Professionals Musings

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. The nurturing stage is the link between the engagement and conversion stages, and is most often the automated area of demand generation.

Demand 211

6 Critical Marketing Metrics To Nail Today’s Buyers

Startup Professionals Musings

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. The nurturing stage is the link between the engagement and conversion stages, and is most often the automated area of demand generation. Metrics which must be tracked include number of leads, conversion rates by lead stage, velocity, growth rate, and total lead database size.

Add Real Value To Your Startup With A Financial Model

Startup Professionals Musings

The cost to acquire a customer, or traffic to conversion ratios, are critical to the success of most startups. If you think that financial modeling for a new business is arcane magic, limited in value to financial wizards and professional investors, then you have been listening to the wrong advisors. In reality, a simple Excel spreadsheet model customized around your assumptions can save you hours and avoid a wasted expense in validating alternative vendor and marketing decisions.

7 Keys to Positive Results Utilizing Social Media

Startup Professionals Musings

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion. Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business.

7 Steps to Productive Business Use of Social Media

Startup Professionals Musings

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion. Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business.

Trial and Error for Business Social Media Will Fail

Startup Professionals Musings

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion. Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business.

The Importance Of Measurement In Marketing

YoungUpstarts

For example, let’s say you have lead to sale conversion ratio of five percent. by Katleen Richardson , President of Marketing AdvantEdge. Let’s say that over the holidays last year, you let yourself go a little. And maybe you never quite got on the new year’s resolution bandwagon, so that newly acquired spare tire has stayed right where it is.

SundaySky Raises $9 Million to Disrupt Dynamic Video

VC Cafe

According to a recent PR piece by the company: “ 70 percent of viewers watch SundaySky videos all the way through, resulting in [higher] conversion rates “ In the official press release posted on SundaySky’s site, Dror Nahumi said: “It has been demonstrated that video content creates a higher level of engagement among online viewers, leading to increased awareness and a significantly higher conversion ratio.

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Avoiding common data-interpretation errors

A Smart Bear: Startups and Marketing for Geeks

You can't open an analytics tool without being attacked by averages: Average hits/day, average conversion ratios, average transaction size, average time on site. Leave a comment and join the conversation. They say "statistics lie," but they don't. People do.

Doing Financial Projections Right (A Five Step Process)

Growthink Blog

This might look like building revenue projections based on the conversion ratios of web traffic to inquiries (phone, e-mail, text, etc.) Especially this time of year - when so many of us are assembling and committing to our professional resolutions and goals, questions arise as how to best develop financial (growth, revenues, and profits) projections for our businesses.

Doing Financial Projections Right (A Five Step Process)

Growthink Blog

This might look like building revenue projections based on the conversion ratios of web traffic to inquiries (phone, e-mail, text, etc.) Especially this time of year - when so many of us are assembling and committing to our professional resolutions and goals, questions arise as how to best develop financial (growth, revenues, and profits) projections for our businesses.

3 Outright Strategies to Improve SaaS Customer Success

Guy Nirpaz

You cannot manage what you cannot measure so the next step for Outright was to develop a dashboard that shows sign-ups, activated users and active users and the conversion ratio between each of these stages. I am looking forward to check in with Outright again in a couple of months to see how their customer driven organization chart has impacted the key conversion metrics of their customer engagement funnel. Totango is now (also) located in Mountain View, CA!

Creative Common Stock

ithacaVC

The conversion ratio would have to be worked out (it could be one for one or, more likley, will be based on simple formula comparing the share prices of each round), but it seems like a good solution. I am a huge fan of simple cap tables. A cap table is a written record (in Excel, for example) of who owns stock in your company. It lists every owner out by amount owned, type of stock (common or preferred), and date purchased. It also lists out option holders and warrant holders.

Funnel Analysis: Finding and Fixing Conversion Problems with Google Analytics

ConversionXL

The conversion funnel is the most important part of every e-Commerce website. The visitor initiates his journey through the conversion funnel, but he never completes it. While the initial setup of your conversion funnel is undoubtedly important, we won’t go into technical details today (you can read more about designing your checkout flow here ). Otherwise, your conversion ratios and Funnel Visualization data will make no sense.

Growth Hacking Without Venture Capital

Software By Rob

You need to define your funnel, track the conversion rates for each step of your funnel, and then adjust and optimize the funnel accordingly until you’ve reached acceptable conversion ratios. This article is a guest post from Bronson Taylor. Bronson is a co-founder and host of Growth Hacker TV , the only educational platform focused exclusively on helping startups grow by acquiring, retaining, and monetizing users.

5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

This mindset, or something like it, is necessary to help key players within a business understand how data science & conversion rate optimization play a role to business growth. Regardless, it is important to enhance the data in your analytics to include more information that can help you better understanding the origins and types of advertising to better understand conversion. Where Are The Leaks In Your Conversion Funnel? the conversion).

Growth Hacking Without Venture Capital

Software By Rob

You need to define your funnel, track the conversion rates for each step of your funnel, and then adjust and optimize the funnel accordingly until you’ve reached acceptable conversion ratios. This article is a guest post from Bronson Taylor. Bronson is a co-founder and host of Growth Hacker TV , the only educational platform focused exclusively on helping startups acquire, retain, and monetize users.

Growth Hacking Without Venture Capital

Software By Rob

You need to define your funnel, track the conversion rates for each step of your funnel, and then adjust and optimize the funnel accordingly until you’ve reached acceptable conversion ratios. This article is a guest post from Bronson Taylor. Bronson is a co-founder and host of Growth Hacker TV , the only educational platform focused exclusively on helping startups grow by acquiring, retaining, and monetizing users.