Trending Sources

6 Critical Marketing Metrics To Nail Today’s Buyers

Startup Professionals Musings

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. The nurturing stage is the link between the engagement and conversion stages, and is most often the automated area of demand generation.

7 Keys to Positive Results Utilizing Social Media

Startup Professionals Musings

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios.

Add Real Value To Your Startup With A Financial Model

Startup Professionals Musings

The cost to acquire a customer, or traffic to conversion ratios, are critical to the success of most startups.

Track Your Website’s Online Customers to See Your Profits Grow

Blogtrepreneur | Entrepreneur Blog

Now you can see which elements are working the best, as online visitors turn to leads and conversions. Finding which part of your marketing campaign leads to most conversions is essential.

7 Steps to Productive Business Use of Social Media

Startup Professionals Musings

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios.

Growth Hacking Without Venture Capital

Software By Rob

You need to define your funnel, track the conversion rates for each step of your funnel, and then adjust and optimize the funnel accordingly until you’ve reached acceptable conversion ratios. This article is a guest post from Bronson Taylor.

Lessons from Amazon: How Well Do You Know Your Customers?

Inc Startups

I predict that this email segmentation trend will accelerate, as it dramatically improves conversion rates. You can then nurture your prospects with helpful, timely emails and helpful, timely Web content that will dramatically improve your customer conversion ratios.

5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

This mindset, or something like it, is necessary to help key players within a business understand how data science & conversion rate optimization play a role to business growth. Where Are The Leaks In Your Conversion Funnel? the conversion). That’s your conversion funnel.

Avoiding common data-interpretation errors

A Smart Bear: Startups and Marketing for Geeks

You can't open an analytics tool without being attacked by averages: Average hits/day, average conversion ratios, average transaction size, average time on site. Leave a comment and join the conversation. They say "statistics lie," but they don't. People do.

What’s Your Customer Development Viral Coefficient?

Kevin Dewalt

Summary : Customer Development demands a lot of conversations with potential customers. Steve Blank’s “ Get Out of the Office ” advice and Ash Maurya’s Running Lean process both advocate beginning a startup with lots of potential customer conversations.

The Importance Of Measurement In Marketing

YoungUpstarts

For example, let’s say you have lead to sale conversion ratio of five percent. by Katleen Richardson , President of Marketing AdvantEdge. Let’s say that over the holidays last year, you let yourself go a little.

5 Steps to a Damn Good Marketing Plan

Cloud Marketing Lab Blog

In many industries, even the best landing pages, giving away free and valuable advice, only have a 15-20% conversion ratio. Have Something Valuable to Say. Believe it or not, this is probably the hardest part of the marketing plan. The reason this is so difficult is that we as marketers have to understand that our prospects don’t care about our companies. They don’t care about our products and services. They only care about themselves.

London calling…

47 Hats

Stop by and I’ll be happy to chat via IM with your about ways to improve your site, conversion ratios, whatever you need to improve you startup, no charge.). Let's talk UK/EU Startups!

London calling…

47 Hats

Stop by and I’ll be happy to chat via IM with your about ways to improve your site, conversion ratios, whatever you need to improve you startup, no charge.). Let's talk UK/EU Startups!

3 Outright Strategies to Improve SaaS Customer Success

Guy Nirpaz

You cannot manage what you cannot measure so the next step for Outright was to develop a dashboard that shows sign-ups, activated users and active users and the conversion ratio between each of these stages. I am looking forward to check in with Outright again in a couple of months to see how their customer driven organization chart has impacted the key conversion metrics of their customer engagement funnel. Totango is now (also) located in Mountain View, CA!

Anatomy of a Term Sheet: Conversion and Anti-dilution

VC Ready Blog

In this post we look at when an investor’s preferred stock may or must convert to common stock, and how the conversion ratio may be adjusted in certain circumstances. Optional Conversion and Mandatory Conversion. Preferred stock typically converts to common stock either: (a) at the option of the stockholder (“Optional Conversion”); or. (b) NOTE: This is the sixth post in our series about standard terms in early stage equity financings.

Sales for Startups: Lead Acquisition, Source & Execution

Mark Birch

Cost per lead and lead-to-opportunity conversation ratios are important inputs into measuring the overall customer acquisition cost (CAC). So where does one get leads? That is where I left off last time in the series.

Term sheet review

Will Price

Subjects covered include: liquidation preferences, stock vesting, conversion ratios, redemption rights, and other material elements of most vc firms term sheets. Brad Feld and the Mobius team put together a very insightful set of posts on term sheets. For entrepreneurs looking to raise money for the first time, I highly suggest reading the posts.

Creative Common Stock

ithacaVC

The conversion ratio would have to be worked out (it could be one for one or, more likley, will be based on simple formula comparing the share prices of each round), but it seems like a good solution. I am a huge fan of simple cap tables. A cap table is a written record (in Excel, for example) of who owns stock in your company. It lists every owner out by amount owned, type of stock (common or preferred), and date purchased. It also lists out option holders and warrant holders.

Price-based antidilution protection

VC Ready Blog

it increases the “conversion ratio”). Full ratchet antidilution adjusts the conversion price of outstanding preferred stock to that of the stock being sold in the new offering, thereby putting the existing investors in the same position they would have been in if they had purchased their shares at the new, lower price per share. Price-based antidilution protection reduces the dilutive effect on an investor of a later financing at a lower valuation (a “down-round” financing).

Price-based antidilution protection

VC Ready Blog

it increases the “conversion ratio”). Full ratchet antidilution adjusts the conversion price of outstanding preferred stock to that of the stock being sold in the new offering, thereby putting the existing investors in the same position they would have been in if they had purchased their shares at the new, lower price per share. Price-based antidilution protection reduces the dilutive effect on an investor of a later financing at a lower valuation (a “down-round” financing).

Price-based antidilution protection

VC Ready Blog

it increases the “conversion ratio”). Full ratchet antidilution adjusts the conversion price of outstanding preferred stock to that of the stock being sold in the new offering, thereby putting the existing investors in the same position they would have been in if they had purchased their shares at the new, lower price per share. Price-based antidilution protection reduces the dilutive effect on an investor of a later financing at a lower valuation (a “down-round” financing).

What’s Your Customer Development Viral Coefficient?

Kevin Dewalt

Summary : Customer Development demands a lot of conversations with potential customers. Getting Out of the Office Steve Blank’s “ Get Out of the Office ” advice and Ash Maurya’s Running Lean process both advocate beginning a startup with lots of potential customer conversations.

Doing Financial Projections Right (A Five Step Process)

Growthink Blog

This might look like building revenue projections based on the conversion ratios of web traffic to inquiries (phone, e-mail, text, etc.) Especially this time of year - when so many of us are assembling and committing to our professional resolutions and goals, questions arise as how to best develop financial (growth, revenues, and profits) projections for our businesses.

SundaySky Raises $9 Million to Disrupt Dynamic Video

VC Cafe

According to a recent PR piece by the company: “ 70 percent of viewers watch SundaySky videos all the way through, resulting in [higher] conversion rates “ In the official press release posted on SundaySky’s site, Dror Nahumi said: “It has been demonstrated that video content creates a higher level of engagement among online viewers, leading to increased awareness and a significantly higher conversion ratio.

PR 0

Doing Financial Projections Right (A Five Step Process)

Growthink Blog

This might look like building revenue projections based on the conversion ratios of web traffic to inquiries (phone, e-mail, text, etc.) Especially this time of year - when so many of us are assembling and committing to our professional resolutions and goals, questions arise as how to best develop financial (growth, revenues, and profits) projections for our businesses.

Open Source - What is the Model?

Will Price

I looked forward to discussing optimal open source licenses, download to sale conversion ratios, best practices with respect to support, community development, and sales models… Unfortunately, the day largely centered on very high-level discussions about the relevance of Web 2.0 Conversations with various teams certainly begged the question if download driven models are more fiction than fact.

Adventures in Data Analysis

The Women Entrepreneurs Blog @ Simon

Upgrade conversion ratio (no. Cross-sell conversion ratio (no. by Marita Greenidge. If you’ve been reading this blog for a while, you probably figured out that I’m a strong proponent of ‘marketing performance measurement and management’.

Anatomy of a Term Sheet: Redemption Rights

VC Ready Blog

NOTE: This is the eighth post in our series about standard terms in early stage equity financings. These posts refer to the model Series A Term Sheet put out by the National Venture Capital Association (NVCA) and available for download here. * * * * * * * * * *.

Start-up Sales Management

Will Price

Another key question is what is the required sales pipeline coverage ratio - ie divide the pipeline by the target and you get the coverage ratio.a The coverage ratio, sales cycle, conversion ratio of prospect to closed.all will help identify the required investment in lead generation/marketing necessary to hit the number. If the coverage ratio is ~1, one can be sure the target will not be hit.

Broadcast versus Subscription Business Models

Will Price

Subscription companies require a certain level of free to paid conversions to make sense. Competition centers not on conversion ratios, churn, and subscription revenues, but rather on powerful analytics, user segmentation, and behavioral analysis that allows for "perfect" ad targeting. At Hummer Winblad, we are seeing a tremendous number of innovative consumer-facing subscription services.

Growth Hacking Without Venture Capital

Software By Rob

You need to define your funnel, track the conversion rates for each step of your funnel, and then adjust and optimize the funnel accordingly until you’ve reached acceptable conversion ratios. This article is a guest post from Bronson Taylor.