6 Keys To Measuring Return On Investment In Marketing
Startup Professionals Musings
JULY 3, 2020
Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. The nurturing stage is the link between the engagement and conversion stages, and is most often the automated area of demand generation. Metrics which must be tracked include number of leads, conversion rates by lead stage, velocity, growth rate, and total lead database size.