article thumbnail

6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Understanding culture is paramount, but measuring results is even better. Lead-stage content performance.

NPV 436
article thumbnail

5 “What-Ifs” To Include In A Startup Financial Model

Startup Professionals Musings

The cost to acquire a customer, or traffic to conversion ratios, are critical to the success of most startups. Your credibility with investors, and your confidence in any request, depends on these answers. What if your customer acquisition cost assumptions have to change?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works. Identify the communities for these micro-segments.

article thumbnail

5 Startup Financial Questions Every Investor Will Ask

Startup Professionals Musings

The cost to acquire a customer, or traffic to conversion ratios, are critical to the success of most startups. Your credibility with investors, and your confidence in any request, depends on these answers. What if your customer acquisition cost assumptions have to change?

article thumbnail

7 Steps to Productive Business Use of Social Media

Startup Professionals Musings

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works. Identify the communities for these micro-segments.

article thumbnail

5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

What happens after the purchase, which is not necessarily part of the purchase, but in terms of customer satisfaction, likelihood to recommend, and other measures of brand health can have significant impact on your conversion rates.

Analytics 113
article thumbnail

7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works. Identify the communities for these micro-segments.