Conversion Distribution Semantic Syndication 
Agile VC
APRIL 17, 2011
Notable Aspects of Their Business: 1) Kayak’s an Ad Business More Than a Lead Gen Business : To some this may be semantics more than anything. Distribution revenue is CPC and CPA. . Kayak generates both distribution (i.e. Revenue Per Query: $269 RPM (revenue per 1,000 searches). Expedia accounted for 24.5%
Duct Tape Marketing
NOVEMBER 1, 2017
We’re going to distribute that on a platform and we’re going to build an audience in some way and we’re going to sell our product or service, which by the way is fine. The difference in the two that you mentioned … I realize this is semantics at some level, but the two that you mentioned are channel based, right?
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