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How Investors Make Better Decisions: The Investment Readiness Level

Steve Blank

While the posts were theory I was a bit surprised when John Selep , an early-stage investor, approached me and said he was actually using the Investment Readiness Level (IRL) in practice. Entrepreneurs should always communicate their business’ very latest stage of customer development as part of their investor presentation.

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Startup Grind Turns the Tables on Mark Suster

Both Sides of the Table

My mom was an entrepreneur – she was kind of my inspiration for entrepreneurship. She was president of the UJA in Sacramento – the United Jewish Appeal. Then she opened a bakery and a second bakery and then a restaurant – in Sacramento. Then everyone just started calling me a serial entrepreneur. It was all technical.

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