Why Your Customers Buy More When Value Outweighs Cost
ConversionXL
MAY 8, 2014
“We needed to think of value proposition as the center of everything we do,” – Peter Doucette, Executive Director of Circulation, Sales & Marketing for The Boston Globe. Who was their target market? How could they deliver the news they wanted to bring to their target market? Giving Value Every Step of the Way.
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