VC Cafe
FEBRUARY 21, 2023
It’s not just the competition against the incumbents and the large tech platforms that founders has to worry about, but most importantly is the company’s performance and product market fit. Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical.
ReadWriteStart
DECEMBER 16, 2021
If you don’t know what is conversation intelligence, you must be living under a rock. One of the main challenges is understanding the customer, especially during the seed one funding space when they are still figuring out the market need, their product USP, and product marketing key messaging. What is Conversation Intelligence?
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Both Sides of the Table
SEPTEMBER 15, 2022
What You Can Learn From Public Markets It doesn’t really take a genius to realize that what happens in the public markets will filter back to the private markets because the ultimate exit of these companies is either an IPO or an acquisition (often by a public company whose valuation is fixed daily by the market).
The Startup Magazine
NOVEMBER 1, 2021
In a nutshell, affiliate marketing is a form of performance-based marketing. This is where a company will reward one or several affiliates for every customer or visitor brought by the affiliate’s own marketing efforts. The main purpose of an affiliate marketing strategy is to influence others to buy from you.
ConversionXL
JULY 8, 2021
Conversions are crucial to your business. But a good conversion rate doesn’t always mean more sales. The magic of a conversion rate formula lies in gleaning marketing insights. In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys.
Startup Professionals Musings
MAY 1, 2022
Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science. Marty Zwilling.
ReadWriteStart
DECEMBER 16, 2021
If you don’t know what is conversation intelligence, you must be living under a rock. One of the main challenges is understanding the customer, especially during the seed one funding space when they are still figuring out the market need, their product USP, and product marketing key messaging. What is Conversation Intelligence?
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