Cost CPA Metrics Norway 
Aymeric Gaurat-Apelli
JUNE 9, 2010
Raw CPC is not a good enough metric. When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. It means you actually get much lower conversion on your ad but the cost of running under Facebook Ads are also smaller. Yes, using the Pages criteria.
Aymeric Gaurat-Apelli
JUNE 9, 2010
Raw CPC is not a good enough metric. When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. It means you actually get much lower conversion on your ad but the cost of running under Facebook Ads are also smaller. Yes, using the Pages criteria.
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