Cost Cram Down Marketing Metrics 
The Next Web
SEPTEMBER 29, 2013
The two most important considerations are team dynamics and where you fit in the market. You’re basically tinkering with everything at this stage – product, marketing, sales, partnerships, etc. You’re learning what the metrics that matter are, what your funnel looks like, and what actions you want your prospects to take.
Growthink Blog
MAY 23, 2011
Technical progress and market traction are much slower and cost a lot more than anticipated. It is driven by the following: • The Best Metric for the Health of a Company is Cash Flow. There are a lot of dark, hard days. There is considerable internal debate around whether or not to solicit and/or accept outside venture capital.
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