7 Easy and Effective Customer Segments to Target in Facebook Ads
ConversionXL
MAY 3, 2017
Facebook ads are based on an ad auction system , so increased competition drives the cost of using the platform up. According to the Nanigans Facebook Advertising Benchmarks Report , there’s been a 92% year over year CPM increase for the ECommerce vertical. Customer segmentation is an old trick in the marketing book.
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