7 Easy and Effective Customer Segments to Target in Facebook Ads
ConversionXL
MAY 3, 2017
Facebook ads are based on an ad auction system , so increased competition drives the cost of using the platform up. Customer segmentation is an old trick in the marketing book. According to Direct Marketing Association , 77% of ROI is attributed to segmented, targeted, and triggered campaigns. These are your “whales.”.
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