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Is Your Start Up Idea Gold or Goop?

Austin Startup

A question that is obviously important to everyone except the tunnel-visioned entrepreneur who doesn’t value his equity. Assuming that your idea and business plan can generate value (consumer surplus), you still may have a lot of trouble finding people who want to buy it because the switching cost still exceeds the marginal benefit.

article thumbnail

Is Your Start Up Idea Gold or Goop?

Austin Startup

A question that is obviously important to everyone except the tunnel-visioned entrepreneur who doesn’t value his equity. Assuming that your idea and business plan can generate value (consumer surplus), you still may have a lot of trouble finding people who want to buy it because the switching cost still exceeds the marginal benefit.