Remove Cost Remove Global Remove Guerilla Remove Venture Capital
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Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

infochachkie.com

Expertcity was initially named to reflect the company’s “marketplace for services,” which enabled independent, global experts to directly access customers’ computers and fix their technical problems. Smucker’s grew from a family-owned, small Midwestern business into a $4 billion, global enterprise. Venture Capital (7).

Naming 40
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Putting Additional Context Around Sequoia’s Message

Pascal's View

Well, the 'don't-tell-anyone-it's-confidential-but here you-go' guerilla dissemination tactics have worked very well for the PR people at Sequoia.  I excerpt a portion of his letter below: This is surely a time for companies to pay meticulous attention to detail, particularly their cost structure. .