Cost Intellectual Property IP Technical Support 
A Smart Bear: Startups and Marketing for Geeks
JANUARY 24, 2011
Of course this is Survivor Bias at it’s finest; these examples don’t prove this is a great strategy , they just illustrate that it can work: Zappos decided to sell shoes over the Internet, even though it meant eating shipping costs as customers tried shoe after shoe, constantly returning merchandise on the basis of fit or look.
news.ycombinator.com
SEPTEMBER 16, 2011
Our value is built on the non-technical stuff, which relies on a network of people and resources that have taken years to develop. Weve also done our homework, discreetly, so we really arent worried about having to pivot dramatically on day one or about not being able to handle running costs for long enough to establish the product.
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