Why Your Customers Buy More When Value Outweighs Cost
ConversionXL
MAY 8, 2014
This concept is illustrated in the heuristic below: Value force outweighs cost force. We needed to think of value proposition as the center of everything we do,” – Peter Doucette, Executive Director of Circulation, Sales & Marketing for The Boston Globe. Who was their target market? million in incremental revenue.
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