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The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

crowdSPRING Blog

The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. Horizontal vs Vertical vs Diagonal Lines. Unlike vertical or diagonal lines, they look as though gravity has already acted upon them and there is nowhere for them to fall.

Design 85
article thumbnail

The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

crowdSPRING Blog

The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. Horizontal vs Vertical vs Diagonal Lines. Unlike vertical or diagonal lines, they look as though gravity has already acted upon them and there is nowhere for them to fall.

Design 48
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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Google’s USP might be in the way they connect people with information, whereas Amazon’s might be providing whatever product you need quickly, efficiently, and at as low a cost as possible. The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts.

Marketing 162