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Scaling is Hard, Case Study: TripAdvisor

Seeing Both Sides

“TripAdvisor is to travel reviews what Kleenex is to tissues.”. . As we have seen with the recent speed bumps at highfliers like Groupon and Zynga, taking “lean startups” from foundation to creating sustainable, scalable, profitable business models is a very rare and special task. Henry Harteveldt, Forrester. . Really hard.