The Marketing Analytics Intersect: My Newsletter!
Occam's Razor
MARCH 7, 2016
Of course, measure that using the four best social media metrics !) For more on that, please see this post: How To Suck At Social Media: An Indispensable Guide For Businesses! But, some common KPIs for ecommerce websites can be CPA, Conversion Rate, Unique Pageviews, Time Lag and Path Length, Task Completion Rate etc.
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