CPA Direct Marketing Employee Operations 
Berkonomics
JUNE 25, 2020
The old measures, including return on investment, percentage of profit against revenue or employee count, and more, obviously are still relevant. CPA (Cost per Acquisition). The lower the number, the more efficient the marketing and sales campaign, and the more efficient the use of financial capital in customer acquisition.
Berkonomics
AUGUST 1, 2013
The old measures, including return on investment, percentage of profit against revenue or employee count, and more, obviously are still relevant. CPA (Cost per Acquisition). The lower the number, the more efficient the marketing and sales campaign, and the more efficient the use of financial capital in customer acquisition.
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