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Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

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John is a CPA and holds an M.B.A. I would recommend always doing search engine searches to see what come up for a proposed new name just to see what is the “lay of the land” in which the name will sit, and sometimes you may find someone else has used that name in an unflattering manner that from which you should steer clear.

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