Remove CPA Remove Equity Remove PR Remove Stock Options
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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

o Their strong skill was online media buying and optimization – they rarely would do CPA deals – mostly buying CPM. o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press. o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press.

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Beware The Consultant

infochachkie.com

Instead of hearing from your long lost third-cousin, you will be inundated with an avalanche of ‘congratulatory’ emails, calls and letters from people who want to relieve you of the burden of your hard-earned equity round. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc.

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