Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You
infochachkie.com
DECEMBER 5, 2011
If “Smucker’s” can be slapped on food and annually generate billions of sales, chances are that your company name, no matter how mediocre, will not preclude you from achieving significant success. However, if this is true, “Aardvark” would have been a more clever choice and equally as relevant to online book sales.
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