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Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

infochachkie.com

If “Smucker’s” can be slapped on food and annually generate billions of sales, chances are that your company name, no matter how mediocre, will not preclude you from achieving significant success. However, if this is true, “Aardvark” would have been a more clever choice and equally as relevant to online book sales. Sales (13).

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Beware The Consultant

infochachkie.com

If a consultant claims they can enhance your marketing efforts, pay them based on their direct impact on your incremental sales. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc. John is a CPA and holds an M.B.A. Sales (12). Passion Cannot be Outsourced.

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How to Turn Your Hobby Into a Business

Up and Running

A CPA is equally important, and will help address tax considerations and preparation. Be prepared for cyclical sales. You can argue over Lori’s success, but you can’t argue about the amount of press she got due to hard work and creative guerilla marketing. Cultivate consumer fans. Just about everything has potential.