How to minimize customer acquisition costs
Duct Tape Marketing
JUNE 2, 2017
Determine Cost Per Acquisition (CPA): CPA = CPPC multiplied by CR. Be attentive: Through email and social media, remind customers you’re there, that they need to re-subscribe, refill, etc. Take pictures and personal videos and post them on your blog and social media. Incentives. The campaign led to a 225.9%
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